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Terms of Service & User Agreement

Last updated: October 4, 2026 · Effective immediately upon account creation

1. Agreement to Terms

By creating an account, accessing, or using the Start application (the "Service"), you ("User") agree to be legally bound by these Terms of Service and User Agreement ("Terms"). If you do not agree to every provision of these Terms, you must not use the Service.

These Terms constitute a binding legal contract between you and the operator of this Service ("Company," "we," "us," or "our"). These Terms apply to all users of the Service, including users who access the Service without creating an account.

We reserve the right to update these Terms at any time. Continued use of the Service after any changes constitutes your acceptance of the revised Terms. We will indicate the date of the most recent update at the top of this page.

2. Eligibility

You must be at least 13 years of age to use the Service. By using the Service, you represent and warrant that you meet this age requirement. If you are under the age of 18, you confirm that you have obtained consent from a parent or legal guardian. We reserve the right to terminate accounts of users who are found to be under the minimum age requirement.

3. Intellectual Property & Ownership

The Service, including but not limited to its design, source code, algorithms, AI models, content, graphics, user interface, logos, trademarks, and all associated intellectual property (collectively, the "Company IP"), is owned exclusively by the Company and is protected by applicable intellectual property laws, including copyright, trademark, and trade secret laws worldwide.

Nothing in these Terms grants you any right, title, or interest in or to the Company IP, other than a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your personal, non-commercial purposes in accordance with these Terms. You may not copy, modify, distribute, sell, sublicense, reverse-engineer, decompile, or create derivative works from any part of the Service without our prior written consent.

Any feedback, suggestions, or ideas you provide to us about the Service may be used by us without restriction or compensation to you. By submitting feedback, you assign to us all rights in that feedback.

You retain ownership of any personal content you submit to the Service (e.g., your goal text, journal entries). By submitting content, you grant us a worldwide, royalty-free, non-exclusive license to use, store, and process that content solely for the purpose of operating and improving the Service. We will never sell your personal content to third parties.

4. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • Any warranty that the Service will be uninterrupted, timely, secure, or error-free
  • Any warranty regarding the accuracy, reliability, completeness, or suitability of any content or AI-generated advice provided through the Service
  • Any implied warranty of merchantability, fitness for a particular purpose, or non-infringement
  • Any warranty that the Service will meet your requirements or achieve any specific results
  • Any warranty relating to the accuracy of statistics, scientific claims, or motivational content presented within the Service

The AI coaching features (including "Lumi") are designed for motivational and informational purposes only. They do not constitute professional medical, psychological, financial, legal, or other licensed professional advice. You should consult a qualified professional before making decisions based on any content provided by the Service.

5. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES.

IN NO EVENT SHALL OUR AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS RELATING TO THE SERVICE EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS (US $100).

This limitation applies regardless of the basis of liability — whether contract, tort (including negligence), strict liability, or otherwise — even if we have been advised of the possibility of such damages.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability is limited to the fullest extent permitted by law.

6. Premium Subscriptions & Payments

The Service offers a paid Premium subscription tier. All payment processing is handled exclusively by Stripe, Inc., a third-party payment processor. By subscribing to Premium, you also agree to Stripe's Terms of Service.

Billing. Premium subscriptions are billed on a recurring monthly basis. By subscribing, you authorize us (through Stripe) to charge your payment method on file automatically at the start of each billing period until you cancel.

Cancellation. You may cancel your subscription at any time through your account settings or by contacting us. Cancellation takes effect at the end of the current billing period. You will retain access to Premium features until the end of the paid period.

No Refunds. All payments are non-refundable except where required by applicable law. We do not provide refunds for partial subscription periods. If you believe you have been charged in error, contact us within 30 days at support@startapp.com.

Price Changes. We reserve the right to change subscription pricing at any time. We will provide at least 14 days' notice of any price change. Continued use of the Service after a price change takes effect constitutes your acceptance of the new price.

No Guarantee of Results. Premium membership does not guarantee any specific outcome, transformation, or result. Statistics cited within the Service (e.g., "3× more likely to reach goals") are based on third-party research and are provided for informational and motivational purposes only. Individual results will vary.

7. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable law or regulation
  • Attempt to gain unauthorized access to any part of the Service or its related systems
  • Transmit any harmful, harassing, abusive, threatening, defamatory, obscene, or otherwise objectionable content
  • Impersonate any person or entity or misrepresent your affiliation with any person or entity
  • Scrape, crawl, or systematically extract data from the Service without our express written consent
  • Interfere with or disrupt the integrity or performance of the Service
  • Use automated bots or scripts to interact with the Service
  • Share your account credentials or allow others to access the Service through your account
  • Attempt to reverse engineer, decompile, or extract the source code of the Service

We reserve the right to suspend or terminate your account immediately and without notice for any violation of this section.

8. Privacy & Data

By using the Service, you acknowledge and consent to our collection and processing of your personal data as described in our Privacy Policy. Key points:

  • We collect your email address, goal information, habit data, and usage data to operate the Service
  • We use Supabase for secure data storage. Your data is encrypted at rest and in transit
  • We may send you push notifications related to your goals if you grant permission. You can revoke this at any time
  • We do not sell your personal data to third parties
  • You may request deletion of your account and personal data at any time by contacting us
  • We may use anonymized, aggregated data for research and product improvement

9. Indemnification

You agree to defend, indemnify, and hold harmless the Company and its officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, judgments, awards, losses, costs, or expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any content you submit to the Service.

10. Termination

We may suspend or terminate your access to the Service at any time, with or without cause, with or without notice, effective immediately. Upon termination, your right to use the Service ceases immediately. All provisions of these Terms that by their nature should survive termination shall survive, including Sections 3 (Intellectual Property), 4 (Disclaimer of Warranties), 5 (Limitation of Liability), 9 (Indemnification), and 11 (Dispute Resolution).

You may terminate your account at any time by contacting us or using the account deletion option in settings. Upon account deletion, we will delete your personal data within 30 days, except where retention is required by law.

11. Dispute Resolution & Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

Informal Resolution. Before initiating any formal dispute proceeding, you agree to contact us at support@startapp.com and give us 30 days to resolve the matter informally.

Binding Arbitration. If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved by binding individual arbitration, not in a court of law, except that either party may bring small claims court actions where eligible.

Class Action Waiver. YOU AND THE COMPANY WAIVE ANY RIGHT TO BRING OR PARTICIPATE IN ANY CLASS ACTION, COLLECTIVE ACTION, OR REPRESENTATIVE ACTION IN CONNECTION WITH ANY DISPUTE RELATING TO THESE TERMS OR THE SERVICE.

Governing Law. These Terms and any disputes arising hereunder are governed by the laws of the jurisdiction in which the Company is incorporated, without regard to conflict of law principles.

12. Third-Party Services

The Service integrates with third-party services including Stripe (payments), Supabase (data storage), and push notification services. These third parties have their own terms of service and privacy policies. We are not responsible for the practices of any third-party service providers. Your use of third-party services is governed by their respective terms.

13. Severability & Entire Agreement

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

These Terms, together with our Privacy Policy, constitute the entire agreement between you and the Company regarding your use of the Service and supersede all prior agreements, representations, and understandings.

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

14. Contact

Questions about these Terms? Contact us at:

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