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Your goals,
actually done.

Lumi turns one big goal into 3 small tasks a day, helps you do the hard ones, and rebuilds your plan when life gets in the way.

Try it in your browser

No credit card. No App Store. Works on iPhone, Android and computer.

How did today go?
3 days until race day. You've done 2 of 3 runs this week. Rest your legs tonight.
Want me to skip tomorrow's 10K easy pace and swap in a 5K shake-out? Your legs will thank you.
Move it to evening
TodayLumiMomentumMe
StartM

THURSDAY · EVENING

One more and
today's a full win.

2/3
done today · 1-day streak
Goal Half marathon · race day Apr 12 ›
Evening · nowMindset · 5 min

Plan tomorrow's run

After dinner, pick a route and lay out your shoes for the morning.

Do it with Lumi
Show me howMark done
Apply to two jobs, done
Lumi

Most goals die
in February.

Not because people don't want them. Making a plan is easy. Following it every day, on busy days and bad days, is the hard part. That's the part Lumi is built for.

JAN
1
FEB
1

How Start
gets you there

Four things happen every day, so your goal keeps moving even when your motivation doesn't.

1

Tell Lumi your goal

In your own words. Lumi asks why it matters, how long you have, and what's stopped you before.

Land my first marketing job
90 days · Student · United States
2

Get 3 small tasks a day

Morning, afternoon and evening. Each one fits your real schedule.

Polish your résumé15 min
Apply to two jobs30 min
Message one alum10 min
3

Do it with Lumi

Stuck? Lumi helps with the hard part, like rewriting a résumé line or drafting that message.

Responsible for the club's social media
Grew our club's Instagram 3× in one semester
4

Bad day? No guilt

Miss a day and Lumi rebuilds your plan around how you feel. You never start over at zero.

Apply to two jobs · 30 min
Tailor one application15 min

What 38 days with
Lumi can look like

Maya wanted her first job. Here's how small daily steps add up.

Day 1Tells Lumi: “Land my first job.” Gets 3 tasks for today.
Day 3Lumi rewrites her weakest résumé line into a real result.
Day 143 rejections. Wants to quit. Lumi shrinks the plan to one task.
Day 21An alum replies to the message she wrote with Lumi.
Day 29Practices interview questions out loud with Lumi.
Day 38“We're excited to offer you the role.”

An example story to show how Start works.

Not a habit tracker.
Not just a chatbot.

Habit apps track. Chatbots make plans you close and forget. Start does both and stays with you every day.

Habit
apps
ChatbotStart
Makes a plan for your exact goal
Breaks it into small daily tasks
Checks in with you every day
Helps you actually do the task
Rebuilds the plan when you fall behind

Watch your
world grow

Every day you show up, Lumi's world comes back to life. Beat the Fog of Someday, one chapter at a time.

Lumi's race circuit

Your daily lap

Finish today's tasks and Lumi races forward.

8 chapters to unlock

From a dormant seed on day 1 to a star in the sky on day 90.

Get Start in 10 seconds

Start is a web app. Add it to your home screen and it opens full screen, just like any other app.

Open startwithlumi.com in Safari first. Coming from Instagram or TikTok? Tap their menu and choose “Open in browser”.

1

Tap the three dots

At the bottom right of Safari.

startwithlumi.com•••
2

Tap “Share”

In the menu that opens. On some iPhones the Share button is already in the toolbar.

Copy link
Share
Bookmarks
startwithlumi.com•••
3

Tap “Add to Home Screen”

Scroll down the share list if you don’t see it right away.

Copy
Add to Favorites
Add to Home Screen
4

Tap “Add”

Start appears on your home screen with its own icon.

CancelAdd to
Home Screen
Add
Start

Simple pricing

Start free. Go Premium when you're serious.

Free

$0

Your daily plan with 3 tasks

Lumi, 10 messages a day

Community feed

Basic Shift Score

30-day roadmap

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Most popular

$4.99/month

or $39.99 a year, save 33%

Unlimited Lumi

Unlimited tasks and goals

Plan rebuilds when life changes

Peer Pods and matching

Advanced momentum insights

Shareable milestone cards

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Questions, answered

Lumi

Ready to Start?

The version of you that you want to be is built one day at a time. Let's start today.

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